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How social sharing is working for SMBs
Many small- and medium-sized businesses don’t have the staff or the budget to invest in “unproven” tactics, even when they reach the tsunami stage, as has happened with social media. [...]
The social sales funnel
The traditional funnel starts with marketing and ends with sales. In the social affected funnel, marketing follows customers deeper into the funnel and sales may engage prospects sooner.
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The long tail of search, and its impact on hotels
In its recent analysis focusing on percentage of clicks in the U. S. by number of keywords for June and July 2010, online competitive intelligence service Experian Hitwise found that [...]
How business travelers contributed to USA Today’s decline
Even in an industry accustomed to bad news, the recent cutbacks at USA Today exposed a harsh reality: For many former readers, newspapers have become so passé that it’s become [...]
UK travel market remains “very week,” according to Expedia
Expedia’s boss has seen the UK travel market as weak for a number of quarters, and has previously told Wall Street that the business has pulled back on its marketing [...]
The top ten travel social networks 2010
There are numerous travel social networks, and many of them provide a lot of value. But they were not created equal. This article lists the top ten travel social networks, [...]
Google expands “Analyze Competition” AdWords feature
The feature examines the account’s activity over two weeks, and lists categories that represent the products/services you’re advertising. For each category associated with the account, users will see a bar [...]
Remarketing 101
Looked at your conversion statistics lately? Are you scratching your head wondering how to achieve better results? You may want to consider remarketing, sometimes called behavioral remarketing or retargeting.
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CWT sees meeting market increases in 2011 and beyond
The worldwide meeting market is expected to pick up steam in the next few years, with predicted per-attendee meeting costs possibly jumping by double-digit percentages next year, according to a [...]
Travelers’ favorite use for smart phone: GPS
Travelers’ No. 1 use of their Web-enabled smart phones? Reaching a destination using the built-in GPS, a new study unveiled this morning says. According to the 2010 Portrait of American [...]
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